Question

What guidelines would you follow for developing an advertising campaign for a service organization? Discuss by taking the example of a commercial bank or an insurance company.

08 May 2025
Answer :
Word Count : 525

Developing an advertising campaign for a service organization requires a strategic and customer-centric approach, as services are intangible, variable, and inseparable from their providers. Unlike physical goods, services cannot be seen, touched, or tested before purchase. Therefore, effective communication is essential to build trust, highlight value, and reduce perceived risk. In the context of a commercial bank or an insurance company, specific guidelines must be followed to ensure the campaign resonates with the target audience and communicates credibility, reliability, and relevance.

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