What do you understand by use requirements for protection of trademark rights? Discuss issues concerning proper use of trademarks. 

A trademark is any sign that individualizes the goods of a given enterprise and distinguishes them from the goods of its competitors. Industrialization and the growth of the system of the market-oriented economy allow competing manufacturers and traders to offer consumers a variety of goods in the same category. Often without any apparent differences for the consumer they do generally differ in quality, price and other characteristics. Clearly consumers need to be given the guidance that will allow them to consider the alternatives and make their choice between the competing goods. Consequently, the goods must be named. The medium for naming goods on the market is precisely the trademark. Businesses also need trademarks to individualize their products, however, in order to reach out to consumers and communicate with them. So, trademarks serve their owners in the advertising and selling of ____ __________ ____ __________ __________ __________.
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