Question

What do you understand by the term Retailing? Briefly explain the recent evolving trends in Indian and global retailing.

21 Dec 2024
Answer :
Word Count : 549

Retailing refers to the process of selling goods or services directly to consumers for their personal use. It involves a series of activities from acquiring products from manufacturers, displaying them, and providing services that facilitate the purchase process, to delivering the goods to the customer. The essence of retailing lies in offering products that meet the needs and wants of consumers, combined with creating an engaging shopping experience. Retailers can operate through physical stores, online platforms, or a combination of both, depending on the business model they adopt.

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