What do you understand by ‘Issue Management’? Explain the various factors that have to be kept in mind by the Merchant Bankers while selecting a Public Issue proposal. Also describe different post-issue activities that are managed by them?

Issue Management in Financial Services:

Issue management in the realm of financial services refers to the process of raising capital by a company through the issuance of securities, such as stocks or bonds, to the public. This is a critical aspect of corporate finance and involves various stakeholders, including the issuing company, merchant bankers, regulatory authorities, and the investing public. One of the key players in this process is the merchant banker, who plays a crucial role in managing the issue effectively.

Factors Considered by Merchant Bankers in Selecting a Public Issue Proposal:

1. Company's Financial Health:
   Merchant bankers meticulously assess the financial health of the company proposing the public issue. This involves a thorough examination of financial statements, profitability, and cash flow. A financially stable company is more likely to attract investors.

2. Market Conditions:
   Understanding the prevailing market conditions is vital. Merchant bankers analyze economic trends, ________ __________ _________ ___ _______ _____ __________.
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