What do you understand by ‘Issue Management’? Explain the various factors that have to be kept in mind by the Merchant Bankers while selecting a Public Issue proposal. Also describe different post-issue activities that are managed by them?

Issue management is a crucial aspect of financial services, particularly in the context of capital markets and fundraising. It refers to the process of managing and facilitating the issuance of securities or financial instruments by a company to the public or a specific group of investors. This process involves various activities that enable a business to raise capital through the issuance of stocks, bonds, or other financial instruments, and it is commonly associated with initial public offerings (IPOs) and subsequent public offerings (SPOs). Merchant bankers, who are financial intermediaries specialized in managing such transactions, play a pivotal role in issue management.

When it comes to selecting a public issue proposal, merchant bankers need to consider several key factors:

1. Company's Financial Health: Merchant bankers assess the financial health of the company seeking to issue securities. They analyze financial statements, cash flow, profitability, and other financial indicators to ensure that the company is in a sound position to issue securities.

2. Regulatory Compliance: Compliance with regulatory requirements is essential. Merchant bankers must ensure ________ __________ _____ _______ _________ ________ ____.
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