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E-commerce transactions have become the backbone of the modern apparel industry and entrepreneurial ventures as they enable businesses to reach global markets efficiently. The various modes of e-commerce transactions reflect different forms of interaction between businesses, consumers, and government bodies. Each mode has its unique features, advantages, and relevance for the apparel sector, especially as digital platforms continue to transform buying and selling behavior. The most common mode is Business-to-Consumer (B2C), where companies sell directly to end customers through online platforms. Apparel brands such as Zara, H\&M, and Myntra use this model by running their own websites or partnering with e-commerce platforms. Customers browse collections, place orders, and make payments online, while companies fulfill these orders by shipping them directly to the buyer. For instance, Amazon Fashion operates under the B2C model, giving consumers access to thousands of brands and offering features like virtual try-ons and easy return policies. This model has created _______ _____ _______ ________ ___ ________ _________ ______ _____ ______ __________ ______.
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