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Public relations in the tourism business involves creating and maintaining a positive image of tourism organizations, destinations, and services among the public, customers, media, and other stakeholders. To achieve this objective, several tools and techniques are used to communicate information, build trust, and promote tourism products effectively. One of the most important tools of public relations is press relations. Tourism organizations maintain regular contact with newspapers, magazines, television channels, and digital media platforms to share information about new tourism products, travel _______ __________ ____ ______ ___ _________ ___ ___ __________ __________ ________ _______.
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