What are the steps in individual selling? How are they different from the B2B selling?

Introduction to Retail Marketing: Steps in Individual Selling and a Comparison with B2B Selling

Retail marketing is a dynamic field that involves various strategies to attract and engage customers. One crucial aspect of retail marketing is individual selling, which focuses on direct interactions between a salesperson and a consumer. Understanding the steps involved in individual selling is essential for retailers aiming to create a personalized and effective shopping experience. Additionally, it's important to distinguish individual selling from business-to-business (B2B) selling, as they cater to different markets and require distinct approaches.

Steps in Individual Selling:

1. Prospecting:
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