What are the requirements which a sign must fulfil in order to serve as a trademark?

A trademark is a distinctive sign or symbol that identifies and distinguishes the goods or services of one company from those of others. It is a valuable asset for businesses, as it helps them build brand recognition, loyalty, and reputation. In order to serve as a trademark, a sign must fulfill certain requirements, which vary depending on the legal system in which the trademark is registered. In general, however, a trademark must be distinctive, not generic or descriptive, and must __________ ________ _________ _______ ____ ___ __________ _______.
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