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Logistics and marketing groups perform different but interconnected functions within an organization. Both groups aim to satisfy customer needs and contribute to organizational success, but their approaches and priorities often differ. Effective coordination between these two groups is essential for achieving efficient supply chain management. The primary responsibility of the logistics group is to manage the physical flow of goods and materials from suppliers to customers. Logistics focuses on activities such as transportation, warehousing, inventory management, order processing, packaging, material handling, and distribution. The logistics group ensures that the right product reaches the right customer, at the right place and time, in __________ ___ _________ ____ __________ _____ __________ __________.
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