What are the major objectives of sales promotion? Suggest rural sales

Question

What are the major objectives of sales promotion? Suggest rural sales promotion methods for the following products (any two)

(a) Tooth powder (b) Biscuit

29 Mar 2022

Answer :

Word Count : 442

Sales promotion serves various objectives, especially in rural marketing where reaching out to consumers effectively is crucial. The major objectives of sales promotion include:

1. Increase Sales: Sales promotion techniques aim to boost immediate sales by offering incentives or discounts to customers. In rural areas, where purchasing power might be lower, these promotions can encourage immediate purchases.

2. Create Awareness: Promotions help in creating awareness about products, especially in rural markets where consumers _______ ____ ______ _______ _____ _______ _________ _________ _______ ___ _____.
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