What are the major objectives of sales promotion? Suggest rural sales

Question

What are the major objectives of sales promotion? Suggest rural sales promotion methods for the following products (any two)

(a) Tooth powder

(b) Biscuit

26 Oct 2021

Answer :

Word Count : 558

Sales promotion serves as a crucial component of marketing strategies, aiming to stimulate consumer demand and drive sales for a product or service. In the context of rural marketing, where unique challenges and characteristics exist, the objectives of sales promotion become even more significant. The major objectives of sales promotion include:

1. Increasing Sales Volume: One of the primary objectives of sales promotion is to boost sales in the short term. This involves attracting more customers, encouraging repeat purchases, and enhancing overall sales volume.

2. Building Brand Awareness: Sales promotion activities often contribute to creating brand awareness and recognition. By offering special deals or promotions, companies can capture the attention of __________ _________ _______ ______ __________ _____ _______.
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