What are the five different product levels?
The concept of product levels refers to the different layers or dimensions that make up a product. These levels are defined by the value, benefits, and attributes that customers perceive and seek when purchasing a product. The five different product levels, as defined by Philip Kotler, are:
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Core Product: The core product is the fundamental benefit or solution that the customer is seeking when purchasing a product. It addresses the underlying needs or problems __________ ________ _____ ________ __________ _________ _______ ______ _______ _____.
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