What are the challenges and complexities involved in the task of Editing Science and Technical Textbooks? 

Science communication is more complex than simply translating the jargon of science into language the public understands. Its complexity stems from the diversity and interconnectedness of its many elements, including the goals for communicating, the content being conveyed, the format in which it is presented, and the individuals and organizations involved. People approach science communication from their own starting points—a combination of expectations, knowledge, skills, beliefs, and values that are in turn shaped by broader social, political, and economic influences. Organizations and institutions involved in science communication add their own concerns and influences. Moreover, the communication landscape is changing dramatically in ways that offer unprecedented opportunities to communicate and connect with others but also pose many challenges, a topic addressed in detail in Chapter 4. A primary undertaking for those studying the science of science communication is to identify the key factors and best practices for effective science communication that anticipates and responds appropriately to this complexity. The issues discussed in this chapter apply to communicating science on almost any topic, regardless of whether the science is involved in a public controversy related to a contentious issue. The chapter that follows focuses in greater depth on the issues that matter in communicating science that relates in particular to topics that are contentious in the public sphere.

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