Question

What are different attributes of an innovation? Discuss the relationship between rate of adoption and attributes of innovation with suitable example.

29 Nov 2023
Answer :
Word Count : 522

Innovation within the realm of development communication and extension refers to the introduction of new ideas, products, or practices that aim to bring about positive change or improvement in society. Understanding the attributes of an innovation is crucial as it influences how quickly and widely it is adopted within a community. The rate of adoption, or how fast an innovation is embraced by individuals, is intricately linked to these attributes.

Attributes of an innovation:

1. Relative Advantage: An innovation's perceived superiority over existing alternatives significantly influences its ________ __________ _________ ____ _____.
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