VALS-2 Classification

Question

31 Mar 2022

Answer :

Word Count : 383

VALS-2 (Values, Attitudes, and Lifestyles) is a psychographic segmentation tool developed by Arnold Mitchell and his colleagues in the late 1970s. It's a framework used for categorizing people based on their values, attitudes, and behaviors. The primary purpose of VALS-2 is to help businesses and marketers understand their target audience's motivations and preferences, which can aid in crafting more effective marketing strategies.

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