Using the published information about a company of your choice which has gone through a major shift. Write a brief case study showing the strategic development and the current competitive position of the company.

One of the most notable companies that has gone through a significant strategic shift in recent years is Netflix. Initially launched in 1997 as a DVD rental service, Netflix has undergone a massive transformation to become a global leader in streaming content and original production. This case study examines Netflix’s strategic development and its current competitive position in the entertainment industry.

In its early days, Netflix was a disruptor in the home entertainment industry, offering a subscription-based model for DVD rentals delivered through the mail. The company’s strategic advantage was its innovative business model that eliminated late fees, which were common at traditional video rental stores like Blockbuster. This shift helped Netflix quickly gain market share and establish a strong ___ _________ _______ ___ __________ ______ _________ __________ ____ __________ __________.
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