Question

Understanding the Influecners: ‘With the popularity of Influencers and Social Media, Public Relations practices have evolved from how they were traditionally carried out. Myntra becomes the first Indian brand to start ‘influencer led live commerce’. What is a live commerce model and how is it changing the way Public Relations campaigns are executed in the wake of social media? 

27 Apr 2023
Answer :
Word Count : 724

In recent years, the rise of social media and the growing popularity of influencers have revolutionized the field of public relations. Companies are now leveraging the power of influencers and social media platforms to reach a wider audience and promote their products or services. One of the latest trends in this space is the influencer-led live commerce model, which is changing the way public relations campaigns are executed.

Live commerce is a type of online shopping experience that combines video streaming and e-commerce. It involves influencers showcasing and promoting products in real-time through live videos on social media platforms such as Instagram, Facebook, and YouTube. Viewers can watch the live video, interact with the influencer, and purchase the products being __________ ____ ______ _____ ___ ________ ____.
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Understanding the Influecners: ‘With the popularity of Influencers and Social Media, Public Relations practices have evolved from how they were traditionally carried out. Myntra becomes the first Indian brand to start ‘influencer led live commerce’. What is a live commerce model and how is it changing the way Public Relations campaigns are executed in the wake of social media? 

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