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The growth in marketing, market segmentation, and increased competition has significantly complicated the materials management function of firms. Materials management, which encompasses the planning, organizing, and controlling of materials flow from procurement to consumption, has traditionally aimed at ensuring the right quality and quantity of materials are available at the right time and at the right cost. However, the evolving business environment has introduced new challenges that require a more dynamic and integrated approach to managing materials. Marketing growth has led to an increase in product variety and complexity. Firms now offer a wide range of products to cater to diverse consumer preferences. This diversification creates challenges for materials management as firms must source, store, and handle a larger variety of raw materials, components, and finished goods. The increased product complexity demands precise inventory planning to avoid stockouts or excess inventory, both of which can lead to increased costs. Furthermore, materials managers must coordinate closely with production and marketing departments to ______ _____ __________ _____ ____ _______.
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