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The consumer buying process for electric vehicles in India begins with problem recognition, which is shaped by rising fuel costs, environmental concerns, government regulations on emissions, and increased awareness of sustainable mobility. Consumers start perceiving a gap between their current situation of owning or using conventional petrol or diesel vehicles and a desired state that includes lower running costs, reduced carbon footprint, and long-term savings. Urban congestion, frequent fuel price hikes, and discussions around climate change further intensify this recognition. At the same time, anxiety related to pollution and a growing social emphasis on responsible consumption make EVs appear as a viable solution, though concerns about charging infrastructure and battery life coexist at this stage. Once ______ ______ ______ ____ _________ ______ ____ ______ ___.
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