Question

“The event industry is growing exponentially today”. In the light of this explain the demand and scope of events.

23 Sep 2020
Answer :
Word Count : 761

Event Management is looked upon as a sunrise industry in the service sector. The word ‘Event’ now needs to be re-defined in view of the manifold growth of the various ‘happenings’ in the ‘commercial’ as well as in the non-commercial’ world. Be it private happenings or public events, everything now is done on ‘big scale’. ‘Image’ is the key word today. This ‘image’ building exercise today needs a professional manager, either an individual or an organization, depending on the size of the exercise. Live Entertainment shows, Corporate events, MICE (Meetings, Incentives, Conferences, Exhibitions), and large scale Weddings have led to several work profiles and job opportunities. Individuals, Corporate houses and the Society have recognized the need for hiring professionals for handling events.

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