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SWOT analysis is a strategic tool used in entrepreneurship to assess the internal and external factors affecting a business or a business idea. The term SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths refer to the internal attributes and resources that give the entrepreneur or the business a competitive advantage. These can include strong brand reputation, skilled workforce, innovative products, ___ __________ ________ ___ _________ __________ __________ _________ _________ __________.
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