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SWOT Analysis is a strategic tool used in marketing management to evaluate the internal and external factors that can impact an organization’s performance. It stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths are internal attributes that give a company a competitive advantage, such as strong brand equity, loyal ______ ________ _________ _______ ____ _______ ________ __________ ___ ___ _______ _____.
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