Likert Scale

The Likert scale is a widely used psychometric scale in communication research for measuring attitudes, opinions, and perceptions. Developed by Rensis Likert in 1932, it is a unidimensional scaling method where respondents indicate their level of agreement or disagreement with a _______ ______ ______ _____ ___ ____ _______ _____ _________ __________ _________ ____.
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