Selling Concept

The Selling Concept in tourism marketing focuses on aggressively promoting and selling a product or service to ensure that it reaches the customer, even if they do not initially desire it. The primary goal is to maximize sales through heavy advertising and promotional strategies. The underlying assumption of the Selling Concept is that customers will not buy enough ____ ________ _________ ________ _______ ____ _________ _________ ___ _______ __________ _________.
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