Selling and Marketing Concept of Marketing

Question

29 Mar 2022

Answer :

Word Count : 329

Selling Concept and Marketing Concept in Tourism Marketing:

Selling Concept:
The selling concept in tourism marketing is a traditional and product-focused approach. It revolves around the idea that aggressive promotional efforts and sales tactics are necessary to persuade travelers to purchase a specific tourism product or service. Tourism managers adopting this concept primarily focus on maximizing sales in the short term, often through pushy sales techniques. They believe that customers need to be convinced to buy their offerings, irrespective of whether _____ ________ ________ _______ ______ _________ _____ ____ _______ ______.
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