“Savla store caters to the needs of especially middle class”.

Savla Store focuses on catering to the needs of middle-class consumers, a demographic that is highly price-conscious and looks for value in their purchases. Buying and Merchandising-II explores the principles and practices that govern how retail businesses like Savla Store source, purchase, and manage their products to meet the demands of this specific consumer group.

To meet middle-class expectations, Savla Store’s buying strategy emphasizes acquiring products that balance quality with affordability. This group of consumers typically seeks products that offer long-term value rather than luxury or __________ _____ _______ _________ ______ _______ ______.
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