Role of ASCI.

The Advertising Standards Council of India (ASCI) plays a vital role in regulating and promoting responsible advertising practices in India. Established in 1985, ASCI is a self-regulatory organization that aims to maintain ethical standards in advertising and ensure that advertisements are truthful, fair, and not misleading. Here are some key roles and functions of ASCI:

1. Setting Advertising Standards: ASCI sets the standards for advertising practices through a comprehensive code known as the ASCI Code for Self-Regulation in Advertising. This code defines the principles and guidelines ____ _____ ______ __________ ____ ____ ______ _____ ___ ________.
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