“Retailing refers to sale of goods to the ultimate users”.

Retailing is the process of selling goods and services directly to individual consumers for their personal use. In retail, the seller, often referred to as a retailer, acts as an intermediary between manufacturers or wholesalers and the final consumers. The primary goal of retailing is to meet the needs and preferences of consumers by providing them with access to a wide range of products in a convenient manner.

Key Characteristics of Retailing:

1. Direct to Consumers: As stated in the given statement, retailing involves selling products directly to end users, who purchase items for personal consumption, rather than for further resale or business purposes.

2. Physical or Digital Presence: Retailing can take place through physical brick-and-mortar stores, online e-commerce platforms, or a combination of both (omnichannel retailing). The channel through which retailing occurs may vary, but the focus remains on individual consumers.

3. Assortment and Variety: Retailers typically offer a diverse assortment of products and brands to cater to various consumer preferences. They curate their product offerings to meet the demands of their target audience.

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