Read the passage given below and answer the questions that follow:
Background information: Artificial Intelligence and Business Communication
If the integration of Artificial Intelligence (AI) enhances business interactions, it is called Al-driven business communication, i.e. when Al tools facilitate exchanges related to business affairs between two or more parties, it is termed as Al in business communication. The concept of Al in business communication is not just a technology or a tool, instead its connotations extend beyond it and covers many aspects. It is a transformative force and in simple words it is the accelerator of organizational efficiency. In fact, it covers almost everything in the modern workplace, from automated messaging among individuals and teams, to predictive analytics for planning activities, real-time implementation of strategies, and data-driven reporting of outcomes. Unlike traditional communication, Al-driven business communication always leverages data for optimized results.
Al in business communication can be defined "as a process in which intelligent systems exchange business-related ideas, plans, strategies, messages, etc. among different stakeholders, namely manufacturers, suppliers, retailers, buyers and government agencies, etc., using machine learning, natural language processing and automation." Effective and intelligent Al-driven business communication is imperative for the success of an enterprise in the digital era. Thus "any exchange of information concerning business augmented by Al technologies between two or more stakeholders is Al in business communication."
In this age of digital transformation and fierce competition, Al in business communication regarding new
products plays an important role in influencing and capturing markets and attracting customers. For example, if a company launches a new model of its smartphone, it will adopt a multi-pronged strategy powered by Al to popularize its model. Each strategy will be based on extensive use of Al-driven modes of business communication. It will use AI chatbots on websites for personalized advertising. At the same time, it will deploy Al algorithms on social media, such as YouTube, Facebook, Twitter, Instagram, etc., to target and engage consumers with tailored content. On the other hand, it can send Al-generated e-mails, predictive SMS, or voice assistants to potential customers.
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In recent times, e-commerce is emerging as a new field of not only enterprise but also of business communication. Companies like Amazon are playing a leading role in this field by using Al for recommendation engines, customer service automation, and supply chain coordination for different purposes, such as personalized shopping, inventory management, etc. Effective Al communication networks are absolutely necessary in this endeavour for real-time monitoring of orders and deliveries. Recently, global tech giant Google deployed its Al model Gemini for enhancing business analytics and communication in cloud services. From these examples, you can imagine the importance of AI in communication. OpenAI's ChatGPT is a generative Al model that powers virtual assistants (conversational Al agents) for businesses worldwide. Enterprises integrate ChatGPT and stay connected with global teams for collaborative research and decision-making.
Answer the following questions:
i. Explain the concept of Artificial Intelligence in Business Communication.
ii. Define Al in business communication.
iii. "Al-driven communication is the accelerator of organizational efficiency". Elaborate
iv. Write antonyms for Imperative & Endeavour.
Imperative
Endeavour
The concept of Artificial Intelligence (AI) in business communication refers to the integration of AI tools and technologies to facilitate the exchange of business-related information among different parties, such as manufacturers, suppliers, retailers, buyers, and government agencies. AI enhances communication through the use of machine learning, natural language processing, and automation. In today’s digital age, AI-driven communication is not just a ________ ___ ____ ____ ______.
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