Read the passage given below and answer the questions that follow:
Background information: Artificial Intelligence and Business Communication
If the integration of Artificial Intelligence (AI) enhances business interactions, it is called Al-driven business communication, i.e. when Al tools facilitate exchanges related to business affairs between two or more parties, it is termed as Al in business communication. The concept of Al in business communication is not just a technology or a tool, instead its connotations extend beyond it and covers many aspects. It is a transformative force and in simple words it is the accelerator of organizational efficiency. In fact, it covers almost everything in the modern workplace, from automated messaging among individuals and teams, to predictive analytics for planning activities, real-time implementation of strategies, and data-driven reporting of outcomes. Unlike traditional communication, Al-driven business communication always leverages data for optimized results.
Al in business communication can be defined "as a process in which intelligent systems exchange business-related ideas, plans, strategies, messages, etc. among different stakeholders, namely manufacturers, suppliers, retailers, buyers and government agencies, etc., using machine learning, natural language processing and automation." Effective and intelligent Al-driven business communication is imperative for the success of an enterprise in the digital era. Thus "any exchange of information concerning business augmented by Al technologies between two or more stakeholders is Al in business communication."
In this age of digital transformation and fierce competition, Al in business communication regarding new
products plays an important role in influencing and capturing markets and attracting customers. For example, if a company launches a new model of its smartphone, it will adopt a multi-pronged strategy powered by Al to popularize its model. Each strategy will be based on extensive use of Al-driven modes of business communication. It will use AI chatbots on websites for personalized advertising. At the same time, it will deploy Al algorithms on social media, such as YouTube, Facebook, Twitter, Instagram, etc., to target and engage consumers with tailored content. On the other hand, it can send Al-generated e-mails, predictive SMS, or voice assistants to potential customers.
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In recent times, e-commerce is emerging as a new field of not only enterprise but also of business communication. Companies like Amazon are playing a leading role in this field by using Al for recommendation engines, customer service automation, and supply chain coordination for different purposes, such as personalized shopping, inventory management, etc. Effective Al communication networks are absolutely necessary in this endeavour for real-time monitoring of orders and deliveries. Recently, global tech giant Google deployed its Al model Gemini for enhancing business analytics and communication in cloud services. From these examples, you can imagine the importance of AI in communication. OpenAI's ChatGPT is a generative Al model that powers virtual assistants (conversational Al agents) for businesses worldwide. Enterprises integrate ChatGPT and stay connected with global teams for collaborative research and decision-making.
Answer the following questions:
i. Explain the concept of Artificial Intelligence in Business Communication.
ii. Define Al in business communication.
iii. "Al-driven communication is the accelerator of organizational efficiency". Elaborate
iv. Write antonyms for Imperative & Endeavour.
Imperative
Endeavour
Read the following passage and answer the questions given below:
1. Is talking on phone as easy as most of us believe it to be? And specially the days when almost certainly, our first job interview is likely to be on the phone? And what if we get employed in fields like tele-marketing or in customer support sections as tele-executive.
2. Face-to-face communication consists of three elements: words, tone of voice and body language. On the phone there is no way of reading the body language of a person. So what you say and the tone of your voice becomes much more important as does your ability to listen and respond. A good idea is to smile while talking on the phone. This will help in keeping your voice enthusiastic and cheerful!
3. When you make a business call or a call to a stranger (or even a personal call, for that matter) you should always, first of all, identify yourself. Give your name, and if it is a business call, your company's name and your position in the company to the person you are talking to. Speak slowly and clearly and say straightway why you are calling. It is best to state this immediately and clearly, though briefly. This way you can save a lot of time by not talking to the wrong person or at the wrong time.
4. The most important thing about making a phone call is to make it, if you have to, even if it is about something unpleasant. Do not make a call very early or too late in the day. Even before you greet the caller you should be clear in your mind about what you want to talk about and how much you wish to say. In fact, it is a good idea to mentally rehearse your talk. It is still more helpful to keep important papers handy to which you can refer as you talk, so that facts and figures are correct, and you don't have to hunt for them while the caller waits. It is also important to keep a clear and direct approach with a minimum of social chit-chat. Social chat is alright occasionally, when you are relaxed and on very friendly terms with the caller but it tends to waste time, both yours and the other person's, who might be busy when your call comes through. Do not talk to anyone else while you are talking on the phone. If for some reason you have to, and then put the other person on hold. Give concise, to-the-point answers if the listener has any queries and say you don't know, if you are asked about something you don't have any knowledge of. Do not pretend that you have all the answers if you don't. Say that you will ring the person back as soon as you have the correct information and do call
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back as you promised.
5. If it is an important call, make notes before you call so that you don't miss anything. Also, take notes during the call so that you can accurately recollect the information later. Jot down the name of the person who has called and address him by name. This helps in building rapport and leaves a better impression. In business calls it is also a good idea to send a fax or a letter confirming the decisions taken or agreements arrived at, over the phone. Names and numbers should always be repeated and spelt out, if necessary, to avoid mistakes.
6. An important fact about listening is that on an average a person listens in bits of 30 to 45 seconds at a time. Keep this in mind both when you make a call or receive one. Pause while speaking and your speech will be clear and will elicit a better response. Avoid using words such as like 'all that 'you know, etc., as well as nervous laughs. Eating and talking at the same time should also be avoided. Not only is it very rude, it also makes it very difficult for the other person to understand clearly what is being said. Remember also to reduce the volume of your TV or stereo when talking on the phone.
7. Remember to greet your listener properly at the beginning of a call and bid them farewell before ending the call. Tell the other person that the call was important to you and that it was a pleasure talking to him/her. And keep the phone gently on the hook. It is bad manners to bang the phone down at the end of a call. If you keep these things in mind, making and receiving phone calls should be a pleasure, not a chore.
(a) Answer the questions given below:
2 each 10 Marks
(i) How is face-to-face communication different from talking on the phone?
(ii) What important facts about listening should we keep in mind while talking on the phone? How do we deal with this fact?
(iii) How should we prepare for an important call? Discuss
(iv) List two things we must not do when talking on the phone.
(v) What are some of the ways in which you can create a good impression about yourself on phone?
(b) Give antonyms of the following words from the text. You may use prefixes as well:
(i) Easy
() ability (ii) clearly
(iv) minimum (v) rude
(c) Make sentences of the following words from the text:
(1)Enthusiastic
(body language
(ii) unpleasant
(iv) concise
(v) rapport