Read the following passage carefully. Psychoanalysts treat their patients by delving into their past – often their early years of childhood – in an attempt to help them understand present feelings and behaviour. Consultants try to understand their clients’ history and track record in an attempt to identify the roots of failure or the seeds of success. In some respects, consultants have an easier job; they can look over past balance sheets and profit and loss statements in order to analyse the management of assets, profitability and cost control. They can follow the company’s history through from its initial successes with perhaps a single product to its present-day range of products or services. They can study the organizational structure of the company, marketing and personnel policies, even the physical layout of offices and factory. However, putting their finger on why one company fails and another succeeds is not always so easy. Companies look outside for this advice because they cannot find the answers themselves. They hope that the consultant will be able to draw on his or her wider experience – perhaps recognize a symptom that he has previously encountered. Then perhaps he or she will be able to diagnose their ills, prescribe a course of treatment for recovery and recommend a new lifestyle to ensure future health and prosperity. Now answer the following questions:

i. Why do Psychoanalysts and consultants need to delve into the past of their patients and clients?

ii. Why do you think a consultant’s job is easier than a Psychoanalyst? (2 Marks) iii. Companies evidently want help from consultants from time to time. Why? Discuss.  

iv. Taking the passage as the basis, write in about

“The role of a consultant in a company”.

v. Give an appropriate title to the passage. 

i. Psychoanalysts delve into the past of their patients to help them understand present feelings and behavior. Consultants look at a client's history and track record to identify the roots of failure or the seeds of success.

ii. The consultant's job is considered easier because they can study a company's balance sheets, _____ ___ ___ __________ ____ _________.
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