Quota Sampling

Quota sampling is a non-probability sampling method that relies on the non-random selection of a predetermined number or proportion of units. This is called a quota.

You first divide the population into mutually exclusive subgroups (called strata) and then recruit sample units until you reach your quota. These units share specific characteristics, determined by you prior to forming your strata.

The aim of quota sampling is to control what or who makes up your sample. Your design may:

• Replicate the true composition of the population of interest
• Include equal numbers of different types of respondents
• Over-sample a particular type of respondent, even ________ _______ ____ ________ _______ ____.
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