Product line and Product mix

PRODUCT MIX

Product Mix is defined as the set of all products and items that a particular seller offers for sale. Product mix is also called as product assortment. A product Mix consists of various product lines.

For example, Samsung offers mobiles, T.V’s, A.C’s, washing machines, etc. Here mobiles is one product line, T.V is one product line, etc. Samsung offers many different products which are treated as different product lines, together called as product mix of samsung.

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