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Product differentiation is a marketing strategy that involves creating a unique and desirable product or service that is different from the competition in some way. The goal of product differentiation is to create a competitive advantage and to make the product more appealing to customers, which can result in increased sales and profits.

Product differentiation can be achieved in several ways. One common method is through the physical attributes of the product, such as its design, quality, or features. For example, a car manufacturer may differentiate its product by offering a more fuel-efficient engine or a more comfortable interior than its competitors.

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