Probability vs non probability sampling

Probability sampling and non-probability sampling are two primary methods used in quantitative analysis for managerial applications to select samples from populations of interest. Each method has its own advantages and limitations.

Probability sampling involves selecting samples in such a way that each member of the population has a known and non-zero chance of being selected. This method ensures that the sample is ______ ____ _______ ______ _______ __________ _________ __________ _______.
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