Ordinal Scale

In communication research, ordinal scales are a type of measurement scale used to rank or order variables. Unlike nominal scales, which simply categorize data without any order, ordinal scales provide a way to rank data in a meaningful sequence. 

Definition and Characteristics:
- Order: Ordinal scales rank data based on a specific order or hierarchy. This means that while we can determine which category is ________ ________ _______ _______ _________ _____ _____ __________ _________ ______ _____.
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