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Omnichannel retail fundamentally changes the way supply chains are designed and operated because it integrates multiple customer touchpoints such as physical stores, mobile apps, and online platforms into a single seamless system. In traditional retail, the supply chain is linear, moving from manufacturers to warehouses to stores and finally to customers. However, omnichannel retail transforms this into a highly interconnected network where inventory, fulfillment, and delivery must be synchronized across all channels. This shift is not merely operational but strategic, requiring retailers to redesign their entire supply chain architecture to ensure speed, flexibility, and visibility. The statement that omnichannel retail requires a fundamental shift in supply chain strategy is largely valid because it demands real-time inventory management and integrated data systems. Customers now expect services such as buying online and ____ ___ ______ ___ ____.
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