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Omnichannel retail represents a transformative approach in which customers interact with a retailer through multiple channels such as physical stores, websites, mobile applications, and social media platforms. This model demands a fundamental shift in supply chain strategy because traditional supply chains were designed to serve either brick-and-mortar stores or direct-to-consumer distribution separately, whereas omnichannel retail integrates both simultaneously. The focus shifts from channel-based operations to customer-centric fulfillment, requiring flexibility, speed, visibility, and coordination across all nodes of the supply chain. In a conventional retail model, supply chains are optimized for bulk shipments to stores, with inventory held at centralized warehouses and replenished periodically. However, in an omnichannel environment, inventory must be accessible and visible across all channels in real time. Retailers need to adopt distributed inventory systems where stock may be _______ _____ ____ __________ __________.
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