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Omnichannel retail represents a transformative approach in which customers interact with a retailer across multiple channels such as physical stores, websites, mobile applications, and social media, expecting a seamless and consistent experience. This shift fundamentally alters traditional supply chain strategies, which were historically designed for linear, channel-specific operations. In an omnichannel environment, the supply chain must become highly integrated, responsive, and customer-centric, ensuring that products are available at the right place and time regardless of the channel through which the order is placed. One of the primary reasons omnichannel retail demands a fundamental shift is ____ ________ _____ __________ ___ _________ ____ _______.
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