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Omnichannel retailing has transformed the traditional retail environment by integrating multiple channels such as physical stores, e-commerce websites, mobile applications, and social media platforms into a single, unified customer experience. In this model, customers can search for products online, purchase them through mobile applications, collect them from stores, or return them through any available channel. This level of flexibility and convenience requires retailers to rethink and redesign their supply chain strategies. Therefore, omnichannel retail does require a fundamental shift in supply chain management because the traditional linear supply chain designed for store-based distribution is no longer sufficient to support the complexity and speed demanded by modern consumers. In the traditional retail model, supply chains were relatively simple and predictable. Goods were produced by manufacturers, transported to distribution centers, and then delivered to retail stores where customers made purchases. Inventory planning was mainly based on store demand, and logistics operations were focused on replenishing physical outlets. However, omnichannel retail introduces multiple fulfillment points and different purchasing behaviors. Customers may order online and expect home delivery, choose to buy online and pick up in store __________ ____ ________ _____ _____.
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