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Non-probability sampling refers to a sampling technique in which every member of the population does not have a known or equal chance of being selected. In this method, the researcher selects units based on convenience, judgement, accessibility, or specific characteristics. Unlike probability sampling, non-probability sampling does not depend on random selection. It is particularly useful in managerial applications when managers need quick information, when a complete sampling frame is unavailable, or when exploratory research is being conducted. One important method is convenience sampling. In this approach, the researcher selects respondents who are easily accessible and willing to participate. For example, a retail ____ ______ _____ ________ __________ __________ ___ _____ _____ __________ ________.
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