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Nicosia's model of consumer decision-making, developed by Francesco Nicosia in 1966, is a psychological framework that explains how consumers make purchasing decisions. It emphasizes the interaction between the firm’s marketing efforts and the consumer’s attitudes, beliefs, and decision processes. The model is particularly useful for __________ __________ _______ _____ _____ ___ _______ ______ __________ ___ _______ _________.
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