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Nicosia's model of consumer decision-making, developed by Francesco Nicosia in 1966, is a psychological framework that explains how consumers make purchasing decisions. It emphasizes the interaction between the firm’s marketing efforts and the consumer’s attitudes, beliefs, and decision processes. The model is particularly useful for understanding the dynamic nature of consumer behaviour and the feedback loop between company actions and consumer responses. The model consists of four main _______ _______ ________ ________ ____.
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