Question
Micro Environment and Macro Environment
Answer :
Word Count : 382
| Micro Environment | Macro Environment |
|---|---|
| Includes factors that are close to the company and have a direct impact on its operations. | Includes factors that are external to the company and beyond its control. |
| Factors are specific and limited in number. | Factors are numerous and often complex. |
| Includes factors such as customers, suppliers, competitors, and intermediaries. | Includes factors such as economic, social, political, technological, and legal factors. | _____ _________ __________ ___ ______ _________ _______ ______ __________ _______.