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During a scheduled interaction with the Branch Manager of Life Insurance Corporation of India (LIC), Mr. Rajesh Sharma, several key insights were shared regarding the marketing and distribution strategies adopted by LIC for its insurance products. Mr. Sharma emphasized that in the highly competitive insurance industry, marketing and distribution channels are fundamental in reaching diverse customer segments and ensuring business sustainability. To begin with, he described the traditional agency channel as the backbone of LIC’s distribution network. With over 1.3 million agents across the country, LIC uses a vast agent network to build personal relationships with clients, _______ ____ __________ ___ ___ ________ _____ ___ ________ _____ ________.
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