Media events

A media event, otherwise known as a press event or pseudo-event, is an event designed to boost the publicity surrounding an upcoming product, activity or event. It can also refer to an event that garners a large amount of coverage by mass media, even if the media coverage was unplanned.

Often, a media event will take place during a news conference, a planned speech, an anniversary, photo ops, award ceremony or product launch.

Types of Media Events

1. Product Launches

A product launch is a type of media event that debuts a product to the market. After a product launch, consumers will have the ability ________ ___ _________ ________ _________ ___.
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