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Media concepts in the context of Marketing Communication and Advertising refer to the strategies, platforms, and channels used to deliver promotional messages to target audiences. Media is broadly classified into traditional media and digital media. Traditional media includes television, radio, newspapers, and magazines, which have long been the backbone of mass communication. Digital media, including social media platforms, websites, mobile apps, ________ ________ __________ ________ _________ ________ _______ _______ ________ _____.
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