True or False: 
i. The text or body of an advertisement is known as advertising copy.
ii. Principles of Unity mean various elements of display appear unified and seen as a whole and
complex unit.
iii. Establishing sales territories assures proper market coverage.
iv. The sales budget uses the sales quota as a point of departure.
v. Evaluation frequency or Periodicity is the timings of sales force evaluation. 

Situation Conducive for Personal Selling

Fill in the blanks: 
i. Marketing Concept is capable of keeping the organization free from “-----------’’
ii. ------------------ is the first and most important component of personal selling.
iii. -------------- is another word for body-language.
iv. ---------------------- Presentation is used in Pharma-selling.
v. ---------------are qualifications placed on a statement of a position to convey message

Buying-Formula Theory 

Match the following: 

Evolution of Marketing