Maslow’s Hierarchy of Needs

Question

31 Jul 2024

Answer :

Word Count : 479

Maslow's Hierarchy of Needs is a psychological theory proposed by Abraham Maslow in 1943, which suggests that human needs are arranged in a hierarchical order. This theory is widely applicable in various fields, including Communication and Media Studies, as it helps to understand and analyze how media content addresses different human needs.

### Maslow's Hierarchy of Needs

1. Physiological Needs: These are basic survival needs such as food, water, shelter, and sleep. In media, physiological needs are often addressed through advertising for food, beverages, health products, and other essentials. Media outlets also provide critical information during emergencies or natural disasters, helping individuals meet their immediate survival needs.

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