Snowball Sampling

Snowball sampling is a non-probability sampling technique commonly used in communication research when the target population is hard to reach or identify. In this method, initial subjects are selected purposefully, and they are then asked to refer other individuals who meet the criteria for participation. This chain-referral process continues, gradually expanding the sample size as each participant recruits more subjects from ___ ________ ______ _______ ________ ______ __________ _______ _________ ________ ____ ________.
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